Don't fall for shiny objects.

We almost killed our podcast.

After a year of dedication — but not much growth to show for it,

we were ready to jump ship and put all our energy into YouTube.

But at the very last second, we stopped ourselves.

We recognized a classic case of shiny object syndrome.

When results don't come right away, we enter a Valley of Disappointment.

Starting something new can feel tempting — and exciting!

But, as Nick and I know from hard-earned experience...

chasing those shiny objects is like a dog chasing it's tail:

you get nowhere.

The truth is, nothing worth having comes easy,

but if you can keep fighting long enough...

you'll get your breakthrough.

— Mike Fio