Monkey see, monkey want!

Back in 2005, scientists ran a simple experiment with 2 monkeys.

They gave each monkey an identical toy —

same color, same size, totally boring.

But both monkeys completely ignored it.

Then the scientists made one small change:

They took the toy away from Monkey A...

and handed it to Monkey B.

Instantly, Monkey A lost its mind.

The same toy it didn’t care about thirty seconds earlier...

suddenly became the most important thing in the world.

Why?

Just because Monkey B wanted it.

Scientists called this phenomenon Mimetic Desire.

And here's the uncomfortable truth:

We humans don’t choose our desires either — we copy them.

These "Mimetic Desires" quietly shape:

• the job you think you want
• the partner you think you want
• or even your "desire" to start a family

So before you set your New Years Resolutions for 2026, we challenge you to ask yourself:

Do I actually want this… or did I copy it?

— The Fio Bros