Take the pressure off.

By
Mike Fio
September 18, 2025
1 min read

Last year, NFL star AJ Brown was caught reading a book on the sidelines...

Overnight, it shot to #1 on Amazon.

We were recently lucky enough to interview the author, Jim Murphy.

And at first, his #1 piece of advice made no sense:

The top 1% performers put the LEAST pressure on themselves.

He explained it like this:

It's the 4th quarter of the Superbowl...

The game is on the line.

Which player is going to perform better?

  • The one who thinks, "I NEED to make this catch."
  • Or the one who thinks, "No matter what happens, I'm going to do my best."

It sounds counterintuitive, but the science backs it up:

When you obsess over the outcome, you choke.

When you let go and just do your best, you win.

But this isn't about football — it's about you.

You know that goal you’ve been obsessing over?

Maybe it’s time to stop forcing it...

and instead, ask yourself:

Am I giving it my best?

If the answer is yes...

give the pressure a rest!

— Mike

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