You never f*ckin' arrive!!!

By
Mike Fio
June 24, 2025
1 min read

How many times do I have to learn this damn lesson?!

I'm a "type-a" who gets overly-obsessed with goals and success...

and recently, Nick and I hit a goal we've been chasing for 8 years:

100K Instagram followers.

Our oldest brother and nephews got us a 100k celebration cake :)

We had an awesome celebration over the weekend with our family...

But, guess how long the happiness of hitting the goal lasted?

For me, at least, it was a whopping 5 minutes.

That same day, my brain was already scheming:“Okay cool… now how do we hit 1 Million?”

As I sat there realizing this, I had to laugh.

I’ve spent 8 years chasing a number that made me happy for 5 minutes.

F*ck the finish line.

So this week, I’m trying something different:

  • paying closer attention to how I feel during the mundane tasks of each-day
  • asking myself how I can add more joy + play to the process
  • and celebrating the small wins at the end of each day

Because success isn’t a finish line — it’s how you move through life.

Let’s move through it with joy.

— Mike

TGIM (Thank God It's Monday)

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