Today’s guest lecturer is Justin Sternberg, a former Hollywood TV writer turned storytelling expert and Snapchat exec. He’s sold shows to Disney, NBC, MTV and more—and now teaches storytelling at UCLA’s MBA program.

In this episode of BSU, Justin reveals the 4-BEAT HOLLYWOOD FORMULA that can help you:
✅ Nail any job interview
✅ Sell any product or idea
✅ Move any audience to act

Whether you’re an entrepreneur, marketer, or just want to be more persuasive, this is a masterclass in the #1 skill nobody teaches you in school.

⏰ TIMESTAMPS
0:00 Intro
1:05 The Life-Changing Moment That Made Justin a Storyteller
6:59 From Hollywood to the White House to Snapchat
13:12 The 4-Beat Storytelling Formula That Works Every Time
18:11 Why Stories Sell Better Than Facts
20:10 How to Tell Your Personal Story in a Job Interview
25:45 The Most Common Mistake in Storytelling
32:45 Why Authenticity Beats Perfection
34:05 The Daily Habit to Instantly Improve Your Storytelling
37:00 How to Use Stories to Influence Your Kids

📖 LEARN MORE ABOUT JUSTIN
Justin's Website: ⁠https://www.yourstoryrules.com/⁠
Justin’s LinkedIn: ⁠https://www.linkedin.com/in/justinsternberg⁠

📱 FOLLOW US ON IG
⁠instagram.com/fiobros⁠

🎓 ABOUT BESTSELF UNIVERSITY
Finally, an education that’s actually useful.

Hang out with Brooklyn brothers Nick & Mike (aka The Fio Bros) as they dive inside the minds of the world’s highest achievers—from entrepreneurs and athletes to authors and beyond—to extract practical life-advice for mastering your health, wealth, and relationships.